Who am I?

Personal Details

AAE8A119-1838-43AA-8E4C-A4D2BE3A7821

Name: David M. Rich





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Profesional Summary

Director level experience with major media and marketing companies tasked with guiding digital product and growth strategies based on the creation and implementation of user engagement platforms, emerging technologies, and strategic partnerships. Recognized aptitude for ROI-based budget modeling and conception of strategic programs that grow the customer base and bottom- line revenue. Strong problem solving and analytical skills have been developed through a Masters in Accounting and entrepreneurial experience.

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The Iconic Brands I've

Worked With

My Professional Background

Work Experience

2013 March - Present

Publisher Development Associates

Managing Partner

Company Description
Publisher Development Associates focuses on two primary lines of business. As a consultancy, the company creates new revenue streams and greater traffic for local publishers using the same techniques and relationships that the world’s largest media companies thrive on. As a technology company, Publisher Development Networks was conceived as a platform intended to empower established print media brands by creating a vertical online community of aggregated and curated content from professional, amateur, brand, and social content creators. Please watch the video below to learn more about Publisher Development Networks.

Accomplishments & Responsibilities
• Developed a new audience development program for an online publisher which resulted in an increase of site visits and page views by more than 600%, increasing visits from 60,000 to 500,000+, and increasing page views from 200,000 to 1.25 million, exceeding the goal of 500,000 monthly page views
• Consulted on a new online experience for a local chain of yoga studios to include online scheduling, membership management, and eCommerce
• Created a new online experience for a Denver-based restaurant group to help cross-promote their various venues and wholesale products
• Created an online presence for a mortgage company intended to feature lead generation opportunities and content marketing strategies

2012 March - 2013 February

Bonnier Corporation

Director, Strategic Development and Digital Innovation

Company Description
Bonnier Corporation is one of the largest consumer-publishing groups in America, and with more than 50 active interest magazines and related multimedia projects and events, it is the leading media company serving passionate, highly engaged audiences. With over 1,000 employees and more than $350 million in annual revenue, Bonnier Corporation ranks in the top 10 nationally and top 5 internationally among publishing companies.

Accomplishments & Responsibilities
• Established a set of digital and print product strategies to increase advertiser interest through a focus on higher conversion rates based on proven engagement strategies
• Created a new organizational model for the Bonnier Mountain Group to maximize abilities and bandwidth as staff size decreased
• Conceptualized and created the Bonnier Innovation Lab as an opportunity for the company to better engage the technology community through investment, partnerships, and mentoring that positions Bonnier Corporation as a frontrunner in the evolution of digital media
• Managed and maintained content syndication and distribution programs across all Bonnier corporate brands with companies of all sizes, including AOL, Google, Yahoo, and MSN
• Sourced and evaluated vendor opportunities with digital technology companies that provide tools for increased web traffic, performance, interactivity, and engagement
• By establishing and managing several key content partnerships at Bonnier Corporation, brands received 1.7 million new monthly unique visitors across the companies network of sites, resulting in an increase of more than $2 million in annual ad revenue
• As a part of Bonnier Corporation’s digital first initiatives, led the creation of the Bonnier Innovation Lab – a startup incubator working with early-stage companies changing the way content is created, distributed, and consumed

2009 October - 2009 March 2012

Off The Quad, Inc.

Founder & CEO

Company Description
Winner of the 2010 Florida Atlantic University business plan competition, Off The Quad is a hyperlocal email-based publication and marketing company providing students with insider access to products, events, and places that make their college experience memorable, and placing advertisers in their inbox and Facebook newsfeed.

Accomplishments & Responsibilities

Pre-Launch
• Established business concept including operational methods, content and marketing strategies, and pro-forma model
• First unanimous winner at Florida Atlantic University’s 2010 business plan competition against 133 other businesses leading to $450,000 in angel funding

Post-Launch
• Created mathematical algorithm called Trendsttr to identify social influencers on college campuses in order to improve the engagement rate for advertising partners
• Established and managed budgetary requirements to maintain all aspects of business operations including product development, marketing, staffing, and general operational needs
• Maintained Accounts Receivable/Accounts Payable and general bookkeeping for the company
• Sourced, hired, trained, and oversaw campus management teams at nine universities across the country to direct content development, marketing, and event execution for their assigned school
• Sourced and maintained all vendor relationships including email service providers, hosting services, print services, utilities, and human resource management
• Established and managed a board of directors and advisory board including quarterly investment updates and other necessary communications

2007 May - 2008 May

Pinpoint Design + Communications

Director of Accounts / Business Development

Company Description
Pinpoint Communications is a brand identity and packaging firm based in Deerfield Beach, Florida. Clients range from well-known household products to the travel and hospitality industry. Director of Accounts role was for Pinpoint’s Consumer Products Goods division.

Accomplishments & Responsibilities
• Developed $400,000 of new business for agency (a 17% increase in agency billing) through sourcing potential clients, initiating contact, and presenting agency processes and case studies
• Through evaluation of accounts payable and accounts receivable, assisted in the recovery of $68,000 in previously missed or lost billing under previous accounts team
• Performed day to day management of advertising, creative design, and package design for retail brand clients including 3M Car Care, STP Power Tools, Spectrum Brands, Travelpro, and Jarden Consumer Solutions
• Oversaw day to day management duties including budget creation and maintenance, project-cost estimation and invoicing, management of project execution, and regular communication with client’s top executives
• Coordinated design, layout and distribution of advertising, direct mail, e-mail, and other print materials

2004 March - 2007 March

Overtime Consulting

Partner / Consultant

Company Description
Overtime is an independent consultancy established to assist clients with an ROI-based look at the financial and operational aspects of experiential marketing and general business modeling.

Accomplishments & Responsibilities
• Established a working business model for Worldlife Pure Spring Water including pro-forma budget development, brand identity and marketing strategy, organizational structure, and operational procedures. Performed full evaluation of team and restructured responsibility to maximize individual skills and experience
• Acted in an executive function for Datebility.com, including conception and development of the online product and development of growth strategies based on income requirements
• Established operational guidelines and game-day management strategies for the inaugural season of the Mountain Collegiate Baseball League
• Conceptualized and organized aspects of a 13-city traveling camp for the CancerClimber Association & Foundation
• Provided consultation on game development, including sponsorship sales, pricing strategies, event management, player recruitment, and broadcast rights for the 2005 and 2006 Major League Baseball “Legends” game

2003 May - 2004 February

Octagon Worldwide

Account Coordinator

Company Description
Octagon is the recognized, global thought leader in passion-based, sports & entertainment marketing. Octagon’s approach is to measurably increase a sponsor’s brand awareness, consideration, sales and loyalty.

Accomplishments & Responsibilities
• Event Manager for the BMW Precision Driving Experience, Mountain Driving Experience, & BMW Golf
• Organized and implemented 13 Ride and Drive events nation-wide
• Managed and implemented BMW winter driving program in coordination with Vail Resorts
• Planned and Executed 2004 BMW X3 Freeski event at Breckenridge Resort
• Implemented BMW Golf Tournaments as part of the BMW owner’s benefits program
• Aided with other clients including Bank of America’s market analysis and Samsung’s Olympic partnership

ARE YOU READY TO PUT YOUR COMPANY AT THE TOP OF THIS LIST?

My Education

Education

2008 May - 2012 December

Florida Atlantic University

Masters in Accounting

• Winner of 2010 FAU Business Plan Competition
• Member of Beta Alpha Psi Accounting honors fraternity
• Member of Student Accounting Association

1999 August - 2003 May

University of Colorado at Boulder

Bachelors in Political Science

• University of Colorado Dean’s List

FROM MY PEERS

References

  • Chris Phillips

    Publisher, Colorado Avid Golfer

    David engineered tactical business strategies that revolved around increasing sales revenue, managing costs, re-organizational efforts and establishing efficient processes. His knowledge in the digital domain is exceptionally strong and his awareness of what it takes to be progressive is unmatched. He impressed our team at Bonnier Corporation with the perfection with which he completed tasks given to him. As one who takes pride in being a progressive media visionary, David is one of the strongest minds in this space that I have worked with. What he brings to the table is impressive. Many of the projects/strategies that he conceptually hatched over our time together have great potential to transcend media going forward.

  • Chris Domenick

    PM, VaynerMedia

    David’s entrepreneurial talent transcended to the corporate culture in organizational planning, strategic development, and project management/ execution. During his time at Bonnier Corporation, he has created and managed several large projects I have worked on, requiring complex budgets, months of planning, and precise management of several large teams to execute successfully. After working for David in this setting, I am now con dent in managing relationships with high level executive members of our international company as well as premier brands we have created relationships with, being a key member of numerous different types of teams, and acting as a successful leader or team player thanks to his mentorship.

  • Chris Rosen

    Owner, Atlas Purveyors

    David has been working with me on developing a strategic plan to take my established business to the next level of success. He has helped to provide me with the confidence and understanding to devise a multi-pronged approach to business growth. is growth includes, branding, real estate expansion, global product acquisition programs, strategic and financial investment preparation and approach methods and in-house financial and operational streamlining.

  • Rob Cohen

    AM, Pinpoint D+C

    Dave proved himself from day one! He stepped into an extremely demanding client with extreme sometimes unreal deadlines to boot. And like I said above, he proved himself on day one. He managed to take over the account management and client interface without a flaw. I should know, I was the one he replaced. Having spent close to a year working side by side with Dave, I was happy to pass the torch. He has an excellent degree of understanding the full scope of the campaign, while still savvy enough to let others interject their concepts and ideas.

  • Katie O'Gorman Iwanski

    Dir. Digital Content, Coca-Cola

    David’s commitment to his job continues to influence my work habits. He is tenacious and eager to get the job done well for himself, for but also for his employer.

  • Kevin Dexter

    Global Partnerships, Dun & Bradstreet

    That is all you can say about him, is that he has “it”. Whatever “it” is that motivates and drives people to succeed in life, Dave has.

Areas of

Expertise

Financial Account Management

 

  • Account Planning & Client / Agency Representation
  • Customer Relationship Management (CRM) Platforms
  • Investment Modeling & Financial Planning
  • Quantitative Measurements of Success
  • Pro-forma / Investment Modeling and P&L Management

Product Management

 

  • Digital Product Ideation & Development
  • Product Lifecycle Management
  • eCommerce & Digital Sales Strategies
  • Direct Response Sales & Marketing
  • Conception & Implementation of Emerging Technologies
  • Digital Analytics & Quantitative Metrics

Customer Growth Management

 

  • Affiliate Campaign Creation & Management
  • Email Marketing & Database Management
  • Audience Growth Strategies & Analytics Monitoring
  • Content Marketing Sales Conversion Strategy
  • Partnership Development
  • Brand Strategy & Development
  • eCommerce & Brick and Mortar Retail Strategy

Software

Microsoft Office95%
Apple iWork95%
Wordpress Development85%
Adobe Creative Suite 75%
CRM platforms including Hubspot & Salesforce75%

Publisher Development

Network model

Contact

Contact Me

I'd love to speak with you about ways I can help you innovate and grow your business. Please contact me today
  • Denver, Colorado, USA